Article Marketing Guide - What Why and How to Succeed

Article Marketing has become enormously popular in recent times. Thousands of articles are being submitted everyday to various article directories and article distributors. Unfortunately many of the articles submitted for marketing are sub standard with spelling mistakes, grammatical errors and inadequate knowledge of the subject. To cash in and to make the most out of article marketing, it is important that you know what article marketing is all about. Why you should do it and how you can succeed in it.

What:

Article marketing is a practice of writing and posting articles related to your business or products in various article directories. Each article has a resource box where you can submit details of your business, yourself and the URL of your website. In other words this is free advertisement for your business. These articles can also be distributed through article distributors for a fee giving your article increased exposure.

Why:

Having understood the meaning of article marketing, it is obvious that you want to know why you should market your articles.

By writing good authoritative articles, you become recognized as an expert in your field.

If your articles are sincere and educative, you will soon earn the trust of your audience. Once they trust you they will trust your products and services too.

By submitting your articles to various directories and distributors, your articles will get great exposure and soon they will have a viral effect as other webmasters pick up your articles for publishing in their websites.

It is one of smartest ways of creating a number of one way incoming links to your website and thereby increasing your link popularity. Search Engines value these links more than reciprocal links and your site will rank higher in the search engines.

Advertising your product in the media is expensive and does not have a lasting effect whereas your articles will remain for ever.

Good articles always generate a high volume of traffic to the website which in effect means greater sales.

How :

Once you realize the importance of marketing your articles, it makes sense to understand how this can be achieved.

The most important requirement here is that your article should be knowledgeable, display your expertise and be free of grammatical and spelling mistakes.

However good your article may be, what grabs the attention of someone searching an article directory for topic related articles is the title. So it is absolutely essential that you have a powerful captivating title related to the content.

Place the keyword or keyword phrase in the title, sub headings and in the content of the article in a manner that makes it looks natural and blends with the article. Optimizing the keywords in this manner will help your article to appear high in the search results for the relevant keywords. Additionally wherever possible you should use those keywords as the anchor text for any links in your resource box or in your article.

Have a resource box that is meaningful and captivating. It should have the URL of your website and give a short attractive glimpse of yourself, your business or product.

Next for marketing purposes submit your article to all the leading article directories and the relevant websites that accept articles. Additionally distribute it through one of the leading article distributors for even greater exposure.

Article Source: http://www.articlesbase.com/authors/kanaga-siva/3071.htm